Seventy million people live in Thailand, and almost forty million tourists come here every year — more than to any other country in Southeast Asia. 7 UNESCO World Heritage sites — from the ancient city of Ayutthaya to the ruins of Sukhothai, from the Dong Phayayen forests to the Ban Chiang archaeological complex — are reminders of the kingdom’s thousand-year history.
Here you can read about the main tourist regions and attractions of Thailand. Bangkok (Krung Thep) — a capital metropolis with canals, skyscrapers, royal palaces and street food that never sleeps. Central Thailand — plains with rice fields, ancient capitals (Ayutthaya, Sukhothai) and the beach resorts of Pattaya and Hua Hin. Northern Thailand — a mountainous land with green hills, hilltop temples, elephants and a cool climate, whose capital is Chiang Mai — the "Rose of the North".
The Northeast (Isan) — the most authentic and poorest region, keeper of ancient culture, Khmer ruins (Phimai, Phanom Rung) and spicy cuisine. Southern Thailand — a world of limestone karsts, turquoise waters, palm-fringed beaches and countless islands: from bustling Phuket to paradise-like Krabi and upscale Samui.
The history of Thailand is the story of the Tai people, who migrated from southern China in the first centuries AD, gradually displacing Khmer and Mon civilizations. The first independent Tai kingdom was Sukhothai (1238–1438) — the "Dawn of Happiness", where King Ramkhamhaeng created the Thai alphabet. It was succeeded by Ayutthaya (1351–1767) — a majestic capital that traded with Persians, Portuguese, Dutch and Japanese.
The city was so rich and beautiful that Europeans called it the "Venice of the East". In 1767, the Burmese destroyed Ayutthaya, but General Taksin united the Thais and established a new capital — first in Thonburi, and then his successor Rama I moved it across the river to Bangkok (1782), founding the Chakri dynasty, which reigns to this day. Thailand is the only country in Southeast Asia that was never colonized by Europeans.
Thanks to the wise policies of Kings Mongkut (Rama IV, the one from "Anna and the King of Siam") and Chulalongkorn (Rama V), Thailand remained a buffer state between British Burma and French Indochina. The 20th century brought the change from absolute to constitutional monarchy (1932), a series of military coups, participation in World War II on Japan`s side, the Vietnam War (allying with the US) and, finally, the economic miracle of the 1980s–1990s. Today, Thailand is a constitutional monarchy where King Rama X is held in great respect, and the country remains one of the world`s main tourist centres.
Thailand is a unitary state, but its cultural diversity is astonishing. The main population is Central Thais (Siamese), but there are also Northerners (Khon Muang) with their own language and traditions, Isan people (of Lao origin) whose cuisine is the spiciest, and Southerners who have been influenced by Malay culture. Major minorities include: Chinese (especially in Bangkok, where they control the economy), Malay Muslims in the south (in the provinces of Pattani, Yala, Narathiwat), hill tribes (Karen, Hmong, Akha, Lahu, Lisu) in the north, which tourists often visit as part of "trekking".
This diversity is seen in the cuisine (central Tom Yum Goong vs northern Khao Soi, Isan Som Tam vs southern Massaman), in language (standard Thai is taught in schools, but regions speak their own dialects), in festivals (northern Yi Peng festival with sky lanterns vs southern Thai boat festivals). And of course, wats — temples that differ in style: northern temples with carved wood, central with gold leaf and tiles, southern with Malay motifs. Theravada Buddhism is the country`s spiritual backbone, but animism (spirits of the house, place) is universally mixed with it.
The capital`s official name (Krung Thep Mahanakhon Amon Rattanakosin Mahinthara Ayutthaya Mahadilok Phop Noppharat Ratchathani Burirom Udomratchaniwet Mahasathan Amon Piman Awatan Sathit Sakkathattiya Witsanukam Prasit) is listed in the Guinness Book of Records as the longest city name in the world. For short — Krung Thep ("City of Angels"). Bangkok is chaos, heat, the smell of fried garlic, golden temples, giant shopping malls and canals where life has flowed for centuries.
The Royal Quarter: Grand Palace and Wat Phra Kaew
The Grand Palace is the heart of the capital, the official residence of kings since 1782. It is not one building but a city within a city: hundreds of buildings, halls, pavilions and courtyards. Inside is Wat Phra Kaew, the Temple of the Emerald Buddha. The Emerald Buddha (actually made of solid jade) is the most sacred statue in Thailand. The king personally changes its garments three times a year (summer, rainy season, winter). The dress code is very strict: shoulders and knees must be covered.
Bangkok`s Wats: Three-Headed Elephant and Reclining Buddha
• Wat Pho — Bangkok`s oldest temple, known for two things: the 46-metre-long Reclining Buddha covered in gold leaf, and Thai massage — here is the massage school recognised as the birthplace of traditional Thai massage.
• Wat Arun — the "Temple of Dawn", standing on the banks of the Chao Phraya River. Decorated with thousands of porcelain tiles and shells that glisten in the sun. Best viewed at sunset when the backlighting comes on, and also from the water on a ferry.
• Wat Saket & Golden Mount — a temple on an artificial hill (77 m, 300 steps). From the top, you get the best panorama of old Bangkok.
Chinatown (Yaowarat) and Little India (Phahurat)
Yaowarat is a world-class street food hub. At night, the streets turn into an open-air restaurant: noodle soup, fried seafood, guay tiew (noodles), mango sticky rice, roti, fern. At Chinese New Year, everything is draped in red lanterns. Neighbouring Phahurat is a district of Indian fabrics and gold, with a real Sikh temple.
Cruising the Canals (Khlongs)
Bangkok was once called the "Venice of the East". The canals (khlongs) are still used for living and trading. The most popular tourist route is Khlong Bang Luang: old wooden houses, craft shops and Buddhist monks paddling a boat. Or Khlong Lat Mayom — a floating market for locals (not touristy), where you can eat everything that floats.
Modern Bangkok: Siam, Wireless Road and Asiatique
Siam is the district of mega-malls: Siam Paragon (aquarium with sharks), CentralWorld (huge), MBK (cheap copies). Wireless Road (Thanon Witthayu) — embassies and offices, but also the Museum of Contemporary Art (MOCA Bangkok) — the best collection of modern Thai art. Asiatique The Riverfront — a former trading port turned into a night market + ferris wheel + shops.
Daily Life: Canal Taxi, Songthaew and Moto-sai
The public transport system is complex: BTS Skytrain and MRT (subway) are the best way to avoid traffic jams. Green taxis with "Taxi-Meter" written on them — demand the meter be turned on. A tuk-tuk is more expensive and less comfortable, but you can try it once for the experience. The river bus (Chao Phraya Express Boat) is cheaper and more scenic.
The Essential Ritual: Street Food
Bangkok is the street food capital of the world. You don`t need to look for it — it’s everywhere. Tom Yum Goong (spicy prawn soup), Pad Thai (fried noodles), Som Tam (papaya salad), mango sticky rice, fried insects (for the brave), roti (pancakes with condensed milk). Eat where there is a queue of locals.
The Central Plain is Thailand’s rice bowl, where rice is grown, and is also home to two historical capitals (Ayutthaya and Sukhothai) and the main beach resorts favoured by tourists.
Ayutthaya (UNESCO Site)
The ruined capital of the kingdom (1351–1767) is one of Asia’s most impressive archaeological parks. The Burmese burned and looted the city, but the temples and palaces, though in ruins, still captivate. The most important sites:
• Wat Phra Si Sanphet — the largest temple in Ayutthaya, which once housed Buddha statues in royal poses. The three chedis (stupas) are the symbol of Ayutthaya, pictured on postcards.
• Wat Ratchaburana — where 15th-century frescoes survive in underground crypts.
• Wat Mahathat — famous for the Buddha head entwined in banyan tree roots — the most photographed object.
• Wat Chaiwatthanaram — a royal temple on the riverbank, particularly beautiful at sunset.
Ayutthaya is easily accessible from Bangkok by train (1.5 hours) or bus. The best way is to rent a bike and cycle around the ruins — the city is flat and not too big. Be sure to try "roti sai mai" — traditional sweets wrapped in egg noodle.
Sukhothai (Sukhothai Province, UNESCO Site)
Another ancient capital (1238–1438), considered the first independent capital of the Thai people. The Sukhothai Historical Park is even more scenic than Ayutthaya: Buddha statues sit under trees, reflected in lakes. Most famous are:
• Wat Mahathat — the main temple with huge Buddha statues.
• Wat Si Chum — a temple with a 15-metre seated Buddha squeezing through a narrow slit.
• Wat Saphan Hin — on a hill from which King Ramkhamhaeng looked out over the city.
Sukhothai is calmer and less touristy than Ayutthaya. The best way is to go by bike and stay overnight in the nearby town of the same name.
Beach Resorts of Central Thailand (Gulf of Siam)
• Pattaya — the loudest and most "sinful" resort: bars, ladyboy shows (Alcazar, Tiffany’s), cabaret, water sports, but also Koh Larn island with clean beaches. Not for family holidays, unless you choose isolated hotels.
• Hua Hin — an old-fashioned royal resort where the Thai elite have holidayed for decades. Clean beaches, golf courses, a night market, the summer palace of King Rama VII (Mrigadayavan Palace). Quiet, more expensive, decent.
• Koh Samet — an island an hour from Pattaya, a national park with white sandy beaches (Sai Kaew, Ao Wong Duean). Close to Bangkok, good for weekends.
Natural and Cultural Attractions of the Central Region:
• Khao Yai National Park — Thailand’s oldest national park (1962), a UNESCO site where wild elephants, bears, gibbons and hornbills live. Trekking, waterfalls (Haew Narok, Heo Suwat), overnight in the jungle (with a guide).
• Kanchanaburi — a town linked to the history of the "Bridge over the River Kwai": the Death Railway (Burma Railway) from WWII. The bridge, a war museum, allied cemeteries. Erawan Waterfall — seven tiers with turquoise water.
• Lopburi — the monkey town. Monkeys live freely at Phra Prang Sam Yot temple, stealing food from tourists. Also 11th-century Khmer ruins.
The north is cooler, greener and slower. Here live the Tai Yuan people, and the Lanna culture created its own alphabet, architecture and traditions.
Chiang Mai: The Rose of the North
Chiang Mai is the cultural capital of the north, founded in 1296. The city is surrounded by a moat and a fragment of the old wall. Inside are dozens of temples, craft quarters and markets.
• Wat Phra Singh — the most important temple in the city, housing the Phra Singh Buddha statue (a copy; the original is probably from Sri Lanka).
• Wat Chedi Luang — a huge ruined chedi (stupa) that was once the tallest in the city (82 m). Partially restored. Inside is the "city pillar".
• Wat Phra That Doi Suthep — the most famous temple of the north, standing on a mountain above Chiang Mai (1070 m). Legend says a white elephant carrying a Buddha relic climbed this mountain, trumpeted three times and died. Today it is a pilgrimage centre for all Thais. The ascent is 306 steps (or a funicular). The view over Chiang Mai and the plain is stunning.
• Temples in Lanna style: dozens of others: Wat Suan Dok with white chedis, Wat Umong — a forest temple in tunnels, Wat Sisuphan — the silver temple (women are not allowed inside).
• Crafts: Chiang Mai is the centre of Thai crafts: paper and silk umbrellas in Bo Sang village, silver at Wat Si Mung Mung, ceramics in San Kamphaeng village.
• Night Bazaar — a huge market: clothes, handicrafts, massage, food. Pedestrian markets (Sunday Walking Street) — even more crafts and food.
Trekking, Elephants and Hill Tribes
The north is hills covered in forest, tribal villages (Karen, Hmong, Lahu) and elephant sanctuaries.
• Elephant sanctuaries: avoid those offering elephant rides (often cruel). Look for sanctuaries with an ethical approach: Elephant Nature Park, Save Elephant Foundation, Boon Lott’s Elephant Sanctuary. There, elephants are not hurt, they are fed and bathed, but not ridden.
• Jungle trekking: from 1 to 3 days, overnight in a tribe, hike to waterfalls. Popular routes are from Chiang Mai or Pai. But remember: trekking is seasonal (better December–February).
• Pai — a small town 3 hours from Chiang Mai (mountain road with 762 bends). A place for hippies, backpackers and yoga. Hot springs, Mor Paeng waterfall, Pai Canyon (mini-Grand Canyon). Take photos on the swing over the valley.
The Golden Triangle and Chiang Rai
The Golden Triangle — the confluence of the borders of Thailand, Laos and Myanmar. Historically — the centre of opium production. Now — tourist spots: a viewpoint, an opium museum (Hall of Opium, interactive and informative), you can go to the Laotian town of Huay Xai.
Chiang Rai — a neighbouring city. Main attractions:
• White Temple (Wat Rong Khun) — an unusual modern temple by artist Chalermchai Kositpipat. Exterior — stucco with glass, symbolism — the path through hell to heaven. One of the most recognisable temples in the world.
• Blue Temple (Wat Rong Suea Ten) — a bright blue temple with a giant white Buddha.
• Black House (Baandam Museum) — a museum by artist Thawan Duchanee — a collection of dark, surreal buildings with skins and horns.
Natural attractions of the North:
• Doi Inthanon — Thailand’s highest mountain (2,565 m). National park, royal pagodas, jungle trail, Wachirathan waterfall. Cold in the morning (come in a sweater).
• Doi Suthep-Pui National Park — right behind Chiang Mai: waterfalls, mountain villages, trekking.
• Chiang Dao Caves — a huge cave system with bats and stalactites.
Isan is the poorest and most authentic region of Thailand. Here they speak a Lao dialect, eat the spiciest food, and the Khmer ruins rival Angkor. There are few tourists here — it is for those who want to see Thailand without tourist crowds.
Khmer Temples of Isan
This territory was once part of the Khmer Empire, and impressive Angkor-style temples survive.
• Phimai (Nakhon Ratchasima province) — the most important Khmer temple in Thailand, built in the 12th century, oriented towards Angkor. Inside — a lingam and a stone Buddha. An annual light and sound festival.
• Phanom Rung (Buriram province) — the most dramatic temple: it stands on top of an extinct volcano, approached by a long staircase. Four times a year (April, September), the sun passes through 15 doorways, illuminating the main lingam. Amazing astronomical precision.
• Muang Tam — the lower temple, with huge pools reflecting the ruins.
Ban Chiang (UNESCO Site)
An archaeological site where Bronze Age pottery was discovered in the 1960s (the earliest bronze production in the world, dating to around 2000 BC). A museum with vessels featuring red geometric patterns. The discovery changed the understanding of Southeast Asian history.
Isan Cuisine
The spiciest in Thailand. Som Tam — green papaya salad with lime, garlic, chilli, fish sauce, palm sugar. Versions with crabs (Pla ra — fermented fish, an acquired taste). Larb — a salad of minced meat with mint and chilli. Khao niew — sticky rice, eaten with your hands, rolled into balls. Kai yang — grilled chicken.
Natural attractions of Isan:
Khao Yai National Park (southern part of Isan) — waterfalls, wild elephants, deer.
Mekong River — the border with Laos, especially scenic around Phitsanulok (geographically disputed, but atmospheric). Observe the phenomenon of fireballs (Naga fireballs) in October (scientific explanation — methane).
Savannakhet — colonial architecture of old Lao buildings.
The south is what most tourists see: palm trees, beaches, turquoise water, sunset cocktails, night parties on the sand. But there is also wildlife, caves, and world-class diving.
• Andaman Sea (west coast): Phuket, Krabi, Phi Phi
• The Andaman Sea is warmer and clearer than the Gulf of Siam (October–April is the best season).
Phuket — Thailand’s largest island, connected to the mainland by a bridge. Noisy, developed, expensive. Beaches: Patong — the centre of nightlife: Bangla Road, bars, sex tourism; Karon and Kata — quieter; Surin and Bangtao — for the elite. Inland — the Big Buddha on a hill, temples, markets (night market in Phuket Town with Chinese architecture).
Phi Phi Islands (Koh Phi Phi) — from Phuket (or from Krabi) — the most famous islands: turquoise bays, cliffs, sand. Maya Bay — closed for restoration (opened and closed), but you can just sail past. Koh Phi Phi Don — where tourists stay, with shops, hotels. Sunset with a view of the bay.
Krabi — quieter and more scenic than Phuket. Limestone karsts rise straight from the water. Railay Beach — accessible only by boat, with overhanging cliffs (world-class rock climbing). Tiger Cave Temple (Wat Tham Suea) — 1,237 steps to the top, offering a view of the limestone forest. Koh Hong, Koh Chicken, Koh Poda — a day by boat, snorkelling. Hot springs and the Emerald Pool in the forest.
Koh Lanta — a more relaxed island: long beaches, fewer crowds, good for families and diving. Nearby — Mu Koh Lanta National Park with wild beaches. Turtles and nurse sharks.
Gulf of Siam (east coast): Samui, Phangan and Tao
The water here is slightly less clear, but the islands are no less beautiful. Rainy season is different (May–October).
Koh Samui — Thailand’s second largest island. Beaches: Chaweng — the loudest; Lamai — quieter; Maenam — peaceful. Attractions: Big Buddha (Wat Phra Yai), Na Muang waterfall with purple rocks, Secret Buddha Garden. Samui has become popular for expensive villas.
Koh Phangan — famous for its Full Moon Party on Haad Rin beach: every full moon, thousands of people dance to trance music. The rest of the time — a quiet island with coconut plantations and yoga retreats.
Koh Tao — "Turtle Island", the world’s diving capital for beginners (PADI courses are cheaper than anywhere else). Clear water, turtles, corals. Snorkelling in Chalok Ban Kao bay.
National Parks of the South (not only islands)
• Khao Sok National Park — ancient jungle, limestone karsts, Cheow Lan Lake with floating bungalows. Here you can see wild elephants, bears, and the rare rafflesia flower (the largest in the world). Trekking, kayaking, caves.
• Ao Phang Nga National Park — in Phang Nga Bay (between Phuket and Krabi): horizontal limestone cliffs, caves, lagoons. James Bond Island (Khao Phing Kan), where "The Man with the Golden Gun" was filmed.
• Mu Koh Surin and Mu Koh Similan National Parks — the best places for diving and snorkelling in Thailand (schools of fish, sharks, manta rays). Difficult to reach, but worth it.
Other southern provinces: Trang, Satun and the border with Malaysia
Trang — islands: Koh Mook with the Emerald Cave (entrance through a tunnel), Koh Kradan, Koh Libong — dugongs (sea cows). Satun — islands Koh Bulon and Tarutao National Marine Park — secluded, almost untouched.
Flights: Thai low-cost carriers (Thai AirAsia, Nok Air, Lion Air, VietJet) connect Bangkok with Chiang Mai, Phuket, Krabi, Samui (Bangkok airports: Don Mueang — for low-cost carriers, Suvarnabhumi — for international + Thai Airways).
Trains: From Bangkok (Hua Lamphong station) to Chiang Mai (night train, 12 hours, air-conditioned sleeper). To Ayutthaya, Lopburi (2 hours). To Nong Khai (border with Laos) and Buriram. Trains south to Surat Thani (from there ferry to Samui), Trang, Hat Yai.
Buses (VIP, air-conditioned): Cheaper than trains. Night buses: Bangkok–Chiang Mai, Bangkok–Phuket. Companies: Sombat Tour, Nakhonchai Air. Regional buses (orange, blue) go to all cities.
Ferries and boats: In high season, regular ferries run: Don Sak–Koh Samui (1.5 hr), Surat Thani–Samui (2 hr), Samui–Phangan–Tao (1–2 hr). On the Andaman: Phuket–Phi Phi (2 hr), Phuket–Krabi (2 hr), Krabi–Phi Phi (1.5 hr).
Car rental: Possible (international driving permit required). Drive on the left (like the UK). Police checkpoints in tourist areas (always ask for your license). In the north, roads are winding (Chiang Mai–Pai – 762 bends).
Tuk-tuks, songthaews (pick-up truck taxis with benches), moto-sai (motorbike taxis): In cities, always haggle. Sample prices: a tuk-tuk ride in Chiang Mai — 50–100 baht (not more). In Bangkok — from 100 baht.
Food and water safety: Do not drink tap water (only bottled). Ice in drinks is safe — it is ordered from factories using purified water. Eat street food where there is a queue of Thais. Avoid raw seafood in hot weather. Spicy sauces (prik, nam pla) — at your own risk.
Dress code in temples: Shoulders and knees must be covered. At Bangkok’s Grand Palace, even a short-sleeved shirt may not be enough — wear a pareo or sarong. Remove your shoes when entering a temple.
Etiquette and gestures: Smile — it is the primary language of communication. Do not touch Thais on the head (the head is a sacred body part). Do not point your feet (when sitting on the floor, tuck your legs away). Do not shout or get angry — "losing face" here is worse than theft. Respect the royal family (do not criticise, even as a joke).
When to go: Best season for the North and Central — November–February (cool, dry). For the Andaman Sea (west) — November–April (dry). For the Gulf of Siam (east) — January–September (dry). March–June — hot and smoky (agricultural burning in the north, smog). July–October — rainy season in the southwest, but rains are usually brief.